The Power of Storytelling

A dozen community leaders took up a unique opportunity on Saturday to craft an authentic story that moves people to reflect or take action on issues they care about. 

Over morning tea, participants who advocate for First Nations justice, as well as environmental and social issues, reflected on the power of storytelling in creating change.

“A story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience... it's the only way to plant ideas into other people's minds.” 

Prof. Uri Hasson of Princeton

The facilitator, Melinda Millen, demonstrated situations to share her story, and weaved facts into why she cares about First Nations justice so that the audience connected on shared values. 

The group practiced connecting their personal experiences to the big issues they care about, and communicating with relatability and credibility to build trust with an audience.  

Now they can feel more confident motivating others, for example, when they’re at a gathering of a local group or organisation, creating a post on social media, meeting a decision maker like an MP or councillor, hosting a stall at a public event, or meeting someone for coffee and a chat.